Sunday 8th May
It’s all about Mum!
The National Flower Promotion Group presents Mother’s Day 2011, and has produced attractive, attention-grabbing point-of-sale posters and counter cards to remind people of the date, offer a simple, affordable and beautiful way to make mothers feel good on their special day and to offer an opportunity to win one of 6 $500 Westfield shopping sprees for Mum!
Plus! NFPG contributors can win one of 6 prizes of $250 to spend at United Flower Growers!
Point of sale material - A2 Posters (60cm x 40cm)
Each participating retailer can choose from a selection of four attractive A2 posters to draw attention to the Mother’s Day in-store promotion and competition.
Remember, only customers who have purchased flowers from your store are eligible to enter!
Each poster is A2 size 600 mm x 400 mm.
Please contact Holly at NFPG 09 522 6755 to let her know which poster/s you would like for your store
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Counter Cards
Each participating retailer will receive an A4 counter poster and 2 books of 50 entry forms. Please display the poster in a perspex stand and make sure this and the entry forms are in a prominent place on your counter.
More posters and entry forms are available from NFPG. Call Holly on 09 522 6755 or Email info@dgaltd.co.nz
Electronic Point of Sale
A web banner and email signature will be available to those of you who have websites, or use email regularly. For more information on this new initiative please call Holly on 09 522 6755 and she will explain in further detail.
www.nfpg.co.nz
All advertising for this promotion will direct customers to the NFPG website. The landing page will direct them to the promotions page which will list all participating NFPG floral retailers. |
Make sure you’re easy to find! Please check our website (live on 18/4) to make sure your contact details are correctly listed and if you have a website, please advise details.
Radio advertising
A national radio advertising campaign for Mother’s Day 2011 will run on Classic Hits and Easy Mix from Monday 25 April through to Sunday 8 May.
Press Advertising
A series of reminder ads will run in the NZ Herald as well on NZ Herald Online beginning Monday 18 April through to Sunday 8 May.
Television
Numerous editorial opportunities on national television to be confirmed including daily segments featuring ‘Flowers for Mum’ on TVNZ’s Good Morning programme during the week leading up to 8 May and starring Wellington florist NFPG’s Flowers Manuela.
For more information, please contact Holly at NFPG 09 522 6755 or email
info@ dgaltd.co.nz